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Recording of The Role of Marketing

7 September @ 10:00 am 12:00 pm

Book this recording to learn at a time that suits you.

This recording of an upcoming webinar will explore what marketing as a function is and what that looks like in practice. 

‘Marketing’ can be hard to define. It encompasses a variety of roles and actions. This session will break down what marketing is for and show you why it’s worth getting excited about.

This webinar is part of our certified course: Marketing Essentials.

This session will:

  • Help you understand the role of marketing
  • Identify ways organisations use marketing
  • Explore marketing structures in the cultural sector

Any prior knowledge/experience needed to benefit from this session?

No prior knowledge needed.

How do I take part?

You will be sent a link to the recording of this webinar after 7 September. 

You will then have access to the recording for 6 weeks, so you can learn in your own time.


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: By booking this recording, you will not have access to the live webinar that takes place on 7 September. Instead, you will be sent a link to the recording at a later date. Book the live webinar instead.


Amy Firth | Head of Marketing | AMA 

Amy has 18 years’ experience, and has held both specialist and generalist marketing roles within public and private sector companies. From starting out in a multinational PR agency to helping start-up companies, Amy’s experience spans a wide range of organisations.  

Amy Firth headshot
Image courtesy of Amy Firth


7 September
10:00 am – 12:00 pm
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