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Recording of Managing our Brand — a live case study

11 September @ 10:00 am 11:00 am

Book this recording to learn at a time that suits you.

This recording of an upcoming webinar is a case study on how one organisation actively manages their brand in their comms.

Understanding your role as a ‘manager’ or ‘guardian’ of your organisation’s brand is important. It’s easy for the essence of it to get lost or muddied — especially when it comes to comms.

This session will show you what one organisation is doing to address that and keep its brand on track. 

This session will:

  • Share examples of how to manage your brand in practice, including approach to tone of voice, house style and using templates
  • Outline how the use of personas and understanding the purpose of each of your comms channels can underpin your brand management
  • Offer insight into the AMA’s work, as a real-time case study of an ongoing project

Any prior knowledge/experience needed to benefit from this session? 

The session is suitable for those at an early to mid-career point. Attendees should understand the foundations of what brand is, and have some responsibility for writing comms, whether internal or external.

How do I take part?

You will be sent a link to the recording of this webinar after 11 September.   

You will then have access to the recording for 6 weeks, so you can learn in your own time.     


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: By booking this recording, you will not have access to the live webinar that takes place on 11 September. Instead, you will be sent a link to the recording at a later date. Book the live webinar here.  


Jemma Green | Sales and Marketing Manager | AMA

Jemma has been working in marketing for over 14 years. Her career started at the Gordon Craig Theatre, a council-owned receiving house in Stevenage, as Press and Publicity Co-Ordinator. For the past 7 years, Jemma has been working for the AMA, marketing our events and leading on comms. It is here that she discovered her passion for brand work, bringing the AMA’s personality to life through our comms and creating a unified structure that ensures our brand remains consistent, regardless of which team member is producing the work. 

Jemma Green Headshot
Image courtesy of AMA