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Recording of Getting to Know your Online Audiences

June 15 @ 3:30 pm - 5:00 pm

— The data driven approach

Booking this session will mean you don’t receive a link to the live session.  You will receive a recording of the live session 1-2 days after it has taken place.
This webinar will show you how to effectively capture data on your audiences and help you decide on the most useful information for you and your organisation.

What is it about?

— The benefits of audience research and when it can be useful to conduct.
— How to overcome common challenges in audience research.
— How to make the most of research tools such as surveys, focus groups, user testing and analytics.
— How to translate research findings into practical change.
Please note: this webinar lasts 1.5 hours

What will I gain?

— Techniques to effectively capture data about your audience
— Practical examples of survey questions, A/B test plans, user testing protocol, focus group agendas, research plans, timelines, and budgets
— Tools for designing research questions

Why should I attend?

This webinar will show you a variety of ways to understand your audiences on a deeper level, which will help you communicate with then more effectively.

How do I take part?

You will be sent a recording of the session 1 – 2 days after the live session has taken place.  Booking this session means you will not receive a link to attend the live session on June 15.


  • AMA member rate: FREE
  • Non-Member: FREE


Devon Smith | Co-founder | Measure Creative

Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps nonprofit organizations understand their audiences and become better storytellers. We believe in balancing human-centered thinking with data-driven insights, and are currently working with clients such as International Committee of the Red Cross, Earthjustice, James Irvine Foundation, and Portland’5 Centers for the Arts. She was formerly the director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation, Ford’s Theatre, and the Smithsonian. Earlier in her career, Devon worked at Actors Theatre of Louisville, Corporation for Public Broadcasting, Roundabout Theatre Company, and the World Science Festival. She has been a featured speaker at dozens of arts and technology conferences across the US, UK, and Australia, and has been an AMA CultureHive mentor for the past three years. Devon holds two bachelor degrees from the University of Washington and an MBA and MFA from Yale University.


June 15
3:30 pm - 5:00 pm
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