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Recording of Getting to know your Online Audiences — the data driven approach

July 13 @ 3:30 pm - 5:00 pm

Book this recording to learn at a time that suits you.

Book this recording to learn at a time that suits you.

This webinar will show you how to define your audience through a variety of research methods.

Audiences are relating to organisations in ever-changing ways. As we navigate the Covid world, it’s important we understand how audiences are engaging with us online.

 

This session will:

  • Explore how to develop an audience research strategy
  • Give you an overview of seven research methods, including user testing and focus groups
  • Show you how to define research questions
  • Explore the planning logistics of audience research projects

 

Who will benefit the most from this session?

Those  who want to better understand their online audiences and have measurable ways to effectively communicate with them. It’s aimed at mid to senior level cultural professionals who work with website or comms channels.

 

How do I take part?

You will be sent a link to the recording of this webinar after 13 July.

You will then have access to the recording for 6 weeks, so you can learn in your own time.

Cost

Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free training.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Trainer

Devon Smith | Co-founder | Measure Creative

Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps non-profit organisations understand their audiences and become better storytellers.

She was formerly the director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation, Ford’s Theatre, and the Smithsonian. She has been a featured speaker at dozens of arts and technology conferences across the US, UK, and Australia, and has been an AMA CultureHive mentor for the past three years.

Speaker image courtesy of Devon Smith

Details

Date:
July 13
Time:
3:30 pm - 5:00 pm
Event Category:

Venue

Online