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Recording of Digital Digest: Data for Strategic Decisions

16 July @ 10:00 am 11:00 am

Book this recording to learn at a time that suits you.

This recording of an upcoming webinar offers leaders an overview of the latest trends and insights on the use of data for strategic decision making.

Being a senior arts marketer requires a balance of delivery, strategic working and forward planning.  

‘Digital Digest’ is a new series of 60-minute sessions that will help senior marketers keep ahead of the latest developments impacting their organisations.

The sessions will focus on trends — highlighting the things that senior marketers need to know so that they can get the best from their teams and plan for the future of their organisations. 

This webinar looks at data.

This session will:

  • Share tips on how to spot useful data and ways to interpret it
  • Offer insight into how to communicate data to non-marketing colleagues
  • Provide advice on how to use data for forward-planning and decision making

Any prior knowledge/experience needed to benefit from this session? 

This session is pitched at senior arts marketers e.g., people with job titles such as Head of Marketing, or Director of Audiences.  

Some customer data experience would be helpful, but not necessary.  

How do I take part?

You will be sent a link to the recording of this webinar after 16 July.   

You will then have access to the recording for 6 weeks, so you can learn in your own time.     


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: By booking this recording, you will not have access to the live webinar that takes place on 16 July. Instead, you will be sent a link to the recording at a later date. Book the live webinar here.


Maeve Hawkins | Marketing Consultant | Amber Marketing

Former Head of Marketing for the MAC in Belfast, Maeve has a track record in arts marketing at a senior level.    She has particular experience in developing audiences, sponsorship engagement and using data to inform strategy. By better understanding audience behaviour, motivations and market patterns, Maeve successfully grew the MAC’s return on marketing investment, sharing insights that helped colleagues outside of the marketing team respond to the needs of customers.    Stepping outside of arts marketing, she now offers marketing consultancy to clients in the private sector, tourism and media industries. 

Headshot of Maeve Hawkins
Image courtesy of Maeve Hawkins