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Recording of Creating an Evidence-Based Social Media Strategy

December 1 @ 10:00 am - 11:30 am

Book this recording to learn at a time that suits you.

Book this recording to learn at a time that suits you.

This webinar will show you how to use the demographics and behaviours of your audiences to develop an evidence based social media strategy.

 

This session will:

  • Explore how to interpret data to help you plan and develop your social media content
  • Help you define your audience and their motivations
  • Show you how to set channel objectives
  • Offer tips on planning and scheduling your content
  • Explore how to set targets and measure your success

 

Who will benefit the most from this session?

Those with a basic knowledge of social media platforms.

 

How do I take part?

You will be sent a link to the recording of this webinar after 1 December.

You will then have access to the recording for 6 weeks, so you can learn in your own time.

Cost

Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.

Please note: By booking this recording, you will not have access to the live webinar that takes place on 1 December. Instead, you will be sent a link to the recording at a later date. Book the live webinar here.

Trainer

Trish Thomas | Head of Digital Engagement | Southbank Centre

Trish is Head of Digital Engagement at Southbank Centre, where she leads a team to deliver the websites, digital content production including video and podcasts as well as the social media channel experience. As part of the Audiences Directorate, her team has a responsibility for driving sales as well as audience engagement. As a result of the venue closures caused by Covid she has also overseen the rapid expansion of Southbank Centre’s broadcast events proposition.

With a background originally in journalism, Trish has a long career in digital with previous roles at commercial digital agencies as well as arts and culture organisations including Royal Museums Greenwich, Kew Gardens and Arts Council England.

Trish Thomas head-shot image

Speaker image courtesy of Trish Thomas

Details

Date:
December 1
Time:
10:00 am - 11:30 am
Event Category:

Venue

Online