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Really Accessible Marketing

13 February @ 10:30 am - 12:30 pm

— Reaching audiences with access needs

What is it about?

This webinar will help you audit your marketing materials so you can better reach and attract audiences with access needs. Some of your audience’s access needs may remain constant, while other access needs may change or develop during their lifetime. Are you thinking about everything you should be?

Kirsty will help make sure you’re equipped to consider a variety of access needs when marketing, both off and online. She will share quick and cost-effective ways to make your marketing materials accessible, and insight into how marketing — especially your copy and design — can speak to or alienate people. She will also help you plan and budget to improving access across all your marketing channels.

What will I gain?

— Learn how to identify the types of access needs you need to think about for your audiences

— Get practical and cost-effective ways to adapt your marketing materials to make them more accessible

— Create a strategy for improving access across all your marketing channels

Who is it for?

Marketers wanting to learn more about accessible marketing.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Picture of Kirsty Hoyle

Kirsty Hoyle | Founder and Director | Include Arts

Kirsty is Director of Include Arts, a training and consultancy organisation specialising in arts and disability and Co-Founder of Relaxed Culture, a series of national and international projects increasing access to culture for people with autism and learning disabilities.  She worked as Access Manager for the Society of London Theatre and Theatrical Management Association, advising on access and inclusion for the UK theatre industry and across the West End.

Kirsty also worked as Access Manager for the Unicorn Theatre (London) and developed a flagship Access programme which established the theatre as leaders in the field.  In 2013 Kirsty ran the successful national Relaxed Performance Project, working with the Prince’s Foundation for Children & The Arts, which aims to provide access to creative, safe and inspiring public theatre performances for people with autism and learning disabilities.  Include Arts provides training and consultancy for clients including; Royal Shakespeare Company, British Council, National Theatre, Ambassador Theatre Group, Picturehouse Cinema Group and Arts Marketing Association and works mainly in the UK and across North America.

Image courtesy of Theatre Royal Plymouth — Funky Llama design workshop © Dom Moore

AMA Conference 2020

Early Bird Tickets on sale now

Meet hundreds of other delegates and stay up to date on current thinking, approaches, challenges and successes in reaching and developing audiences.


13 February
10:30 am - 12:30 pm
Event Category:


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