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Re-imagine 1: Audience Vision

August 12 @ 2:00 pm - 5:00 pm

— Develop Your Change Plan

Following on from the free Re-imagine workshop are four optional 3-hour sessions. Each is focused on a different area. Attend all four, and you’ll develop an outline change plan. Or, dip in and out of the sessions that interest you most.

You are booking for: Audience vision 


What is it about?

A collaborative, cross-organisational approach to developing an audience strategy will enable you to adapt without losing sight of your artistic vision or your purpose as an organisation.

This workshop will help you agree your vision for audiences both now and in a post-Covid world. It will kick-start a process of creating or refreshing your audience strategy and give you the tools to focus your limited time and budget.

It will help you develop and adapt your answers to important questions, such as:

— What is the purpose of your audience strategy and what are your priorities?

— What is the scale of your ambition?

— Who do you want to reach and engage?

— What do you hope your audience will do / think / feel?

— What difference do you want to make for people?

— How does this audience vision support and integrate with your artistic / organisational vision?


As many people from your organisation can attend as you like, for just the one fee of £25 per workshop, or £80 for all four, for AMA members. Non-members can join too, for £35 per workshop or £120 for all four.


Your Trainer

Image of Julie AldridgeJulie Aldridge

Julie works with a diverse mix of organisations across the arts, heritage and cultural sector, supporting leaders and teams to devise strategies to achieve their ambitions. She specialises in business planning, marketing and audience development, membership strategy, leadership, and organisational development. Julie also offers bespoke support for individuals (as a mentor, critical friend, trainer etc.), for teams (through training or facilitation), and for organisations (running development programmes or carrying out consultancy projects). Prior to becoming a consultant, she was Executive Director of the AMA for over 11 years.


August 12
2:00 pm - 5:00 pm
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