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Re-imagine 2: Audience Insight

August 19 @ 2:00 pm - 5:00 pm

— Develop Your Change Plan

Following on from the free Re-imagine workshop are four optional 3-hour sessions. Each is focused on a different area. Attend all four, and you’ll develop an outline change plan. Or, dip in and out of the sessions that interest you most.

You are booking for: Audience insight


What is it about?

To thrive, you need to connect to the public, to listen to their needs and values, and how these might be changing.  This workshop will help you plan an approach to capturing the insight needed across your organisation, taking into account your capacity and budget.

You will:

— explore how audience behaviour, attitudes and expectations may have changed in the current climate

— gain insights from international organisations at different stages of the Covid lockdown process

— consider how you might listen more to the needs and values of potential audiences


You will leave the webinar with strategies that will enable you to work with your colleagues to identify gaps in your audience insight, ideas to address those gaps and ways to prioritise areas for building a deeper understanding of your audience.


As many people from your organisation can attend as you like, for just the one fee of £25 per workshop, or £80 for all four, for AMA members. Non-members can join too, for £35 per workshop or £120 for all four.


Your Trainer

Image of Julie AldridgeJulie Aldridge

Julie works with a diverse mix of organisations across the arts, heritage and cultural sector, supporting leaders and teams to devise strategies to achieve their ambitions. She specialises in business planning, marketing and audience development, membership strategy, leadership, and organisational development. Julie also offers bespoke support for individuals (as a mentor, critical friend, trainer etc.), for teams (through training or facilitation), and for organisations (running development programmes or carrying out consultancy projects). Prior to becoming a consultant, she was Executive Director of the AMA for over 11 years.


August 19
2:00 pm - 5:00 pm
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