Are you an AMA member? please login
Loading Events

« All Events

  • This event has passed.

PR on a Shoestring — a practical guide to catching the media’s attention

4th April 2019 @ 10:30 am - 12:30 pm


What is it about?

Why should the media cover your story? What process do you need to go through to get the media’s attention?

At this online workshop you’ll learn how to create effective PR campaigns.

You’ll discover how to maximise media opportunities for exposure, on a shoestring.

What will I gain?

— An understanding of how PR differs from marketing and advertising

— Insight into the objectives and essentials of a press release

— Top tips for creating your own PR and making use of social media as part of your marketing plan

Who is it for?

Those who wear many hats and need to understand the essentials of a press release. It is also relevant to those working in a small PR team.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member: £55 + VAT
  • Non-Member: £115 + VAT


Evadney Campbell MBE |Director | Shiloh PR

Evadney Campbell MBE is a veteran journalist with almost 30 years’ experience working for the world’s largest news organisation, the BBC.  During her long career, she has worked in a variety of roles including radio and TV presenting and news reporting. 

Listed as one of the Top 100 British Entrepreneurs by, Evadney was awarded an MBE honour by the Queen of England for her dedication to charity work over a number of years in 1995. 

Evadney now runs Shiloh PR, alongside her daughter Karen. Shiloh PR is a public relations and media training company. They offer PR services, and media training to corporations and persons in senior management who need to carry out broadcast interviews. 

Shiloh PR has delivered international training in Nigeria, the Caribbean and the UK. 



4th April 2019
10:30 am - 12:30 pm
Event Category:




As an AMA member you can access exclusive member-only content including sector jobs, online resources and training.


Not yet an AMA member? Find out more.

Get a free summary of AMA’s 2019 Member Benchmarking Research:

Send me a copy