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PR on a Shoestring

2 June @ 2:00 pm - 4:00 pm

— A practical guide to catching the media’s attention


This webinar will show you how to create impactful PR campaigns that build effective relationships with the media.

What is it about?

— The role of social media in current PR practice.

— How to maximise media opportunities for exposure.

— Ways to nurture relationships with journalists.

— How to shout about what you do effectively on a shoestring budget.

What will I gain?

— Strategies for utilising social media as part of your PR campaigns

— Insight into the essentials and objectives of a press release

— Top tips for building relationships with the media

Why should I attend?

This webinar will give you a greater understanding of how your social media is performing against your goals, so you can engage with the widest range of audiences on a variety of platforms.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Evadney Campbell MBE |Director | Shiloh PR

Evadney Campbell MBE is a veteran journalist with almost 30 years’ experience working for the world’s largest news organisation, the BBC.  During her long career, she has worked in a variety of roles including radio and TV presenting and news reporting. 

Listed as one of the Top 100 British Entrepreneurs by, Evadney was awarded an MBE honour by the Queen of England for her dedication to charity work over a number of years in 1995. 

Evadney now runs Shiloh PR, alongside her daughter Karen. Shiloh PR is a public relations and media training company. They offer PR services, and media training to corporations and persons in senior management who need to carry out broadcast interviews. 

Shiloh PR has delivered international training in Nigeria, the Caribbean and the UK.


AMA Conference 2020

Tickets on sale now

The AMA conference is the UK’s biggest conference focused on audiences:

* communicating with audiences

* developing audiences

* understanding audiences.


2 June
2:00 pm - 4:00 pm
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