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Personality, Purpose and Heart

September 30 @ 10:00 am - 11:30 am

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— how your website can better reflect your brand


What is it about?

Beyond your logo, colour palette and typeface, what’s special about your organisation? Does that come across clearly to people through your website? Over 16 years working with arts and cultural organisations, Supercool have unearthed many and varied ways to better reflect your brand personality online.

In this webinar, Supercool share the biggest opportunities to reflect your brand on your website — alongside potential solutions, and shining examples from across the sector.

You’ll get practical, quick-wins for adding personality, purpose, and heart to your website — without the need for a redesign.

What will I gain?

— An understanding of the biggest opportunities to reflect brand personality on your website

— Inspiration from across the sector

— Practical, quick-wins that you can implement on your website right away

Who is it for?

This webinar is suitable for Marketing, Communications, Box Office, and Customer Service teams; and the people who look after your organisation’s website who’ll be best-placed to implement the quick-wins.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: FREE
  • Non-Member: FREE


James Coleman | Managing Director | Supercool

James is Managing Director at Supercool. Having trained as a print designer, he founded the company in 2004 and began working with organisations and artists he’d met through art school.

Since then, James has been the driving force behind Supercool’s transformation into a well-respected digital design agency — with a reputation for inclusive design, smart use of tech, and great customer service.

With a keen interest in both design and development, James works across the team at Supercool — as well as directly with clients; helping them identify challenges, and resolve them with great-looking, highly functional solutions.

When not working on projects, James can be found giving talks at arts and cultural conferences, and telling anyone who’ll listen about the next big thing in tech.


Kate MrockowskiKate Mroczkowski | Head of Strategy | Supercool

Kate is Head of Strategy at Supercool. She’s been working in the arts sector for over 15 years, having started her career in a box office and gone on to box office management and fundraising roles. 

Before joining Supercool, Kate spent nearly four years working at Spektrix. At Spektrix she helped organisations across the country to fundraise better, implement audience development strategies, and use data effectively.

At Supercool, Kate works closely with organisations; helping them get the most from their websites, and reach as many audiences as possible.


Supercool Orange Logo

This webinar is free thanks to Supercool.


Above images courtesy of James Coleman & Kate Mroczkowski
Thumbnail Image AMA conference 2019 (c) Marion Botella


September 30
10:00 am - 11:30 am
Event Category: