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September 9 @ 1:00 pm - 2:00 pm

What is it about?

In this series of lunchtime talks, we invite sector professionals to share their work and insights as we head towards a new state of normality.

We’ll share how opening is going for organisations and for audiences; what’s working around comms for re-opening; how those organisations still closed are keeping in touch with audiences; data and trends on audience behaviour.

This second session asks the questions: How have the government guidelines around indoor performances being able to take place as of August 1 been received by venues and audiences alike? What are the effects on planning and on forecasting?

We’ll be hearing from:

— Judith Kilvington, CEO of Rich Mix

— Sam Freeman, Communications & Giving Director at Theatr Clywd

— Matt Ecclestone, AMA’s Marketing & PR Manager

The format takes in short sharp presentations, followed by questions from participants.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: FREE
  • Non-Member: FREE


Judith Kilvington | CEO | Rich Mix

Judith joined Rich Mix in July 2019 as CEO and has over seventeen years’ senior management experience in the voluntary sector. She was Joint CEO/Executive Director of Glasgow’s Citizens Theatre from 2013 to 2019, successfully leading the £21.5M Redevelopment Project and the growth of the company’s artistic and learning programmes. Prior to joining the Citizens Theatre, she worked at London-based touring companies, Graeae and Actors Touring Company. She was Joint CEO/Executive Director of Graeae, the country’s leading theatre company of D/deaf and disabled artists, and oversaw the creation of Graeae’s first permanent home, the award-winning Bradbury Studios in East London. From 1992 to 2001 Judith worked in higher education at Goldsmiths College and Imperial College where she was involved in research and administration across departments including European Languages, Visual Arts, Cultural Studies, and Epidemiology and Public Health.


Sam Freeman | Communications & Giving Director | Theatr Clwyd

Sam Freeman is a professional arts marketeer as well as a writer, director, storyteller and stand up comedian.

In 2001 Sam started working as an Usher at the Stephen Joseph Theatre in Scarborough. In 2003 he moved to York and was part of York Theatre Royal’s front of house, box office and then marketing teams. Since then he has been co-Artistic Director of York’s inaugural TakeOver Festival and Marketing Manager of Liverpool’s Unity Theatre. After six years at Unity which included rebranding, new websites, directing and, on one occasion, performing, Sam moved to Wales’ Theatr Clwyd as Director of Marketing & Communications, which is where he is now.


Above images courtesy of Judith Kilvington and Sam Freeman
Thumbnail: Image by Pexels from Pixabay


September 9
1:00 pm - 2:00 pm
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