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AMA regional meeting — North West
20 March @ 4:00 pm - 6:00 pm
Are you doing enough to engage young audiences?
North West member rep Peter Greggs (Marketing Officer at Liverpool Everyman & Playhouse theatres) will host a panel discussion on the importance of arts venues engaging with younger audiences and participants.
Peter will be joined by panelists:
Gemma Bodinetz, Artistic Director of Liverpool Everyman & Playhouse theatres who will be discussing why Everyman & Playhouse focus on engaging with young people and the importance of programming work that appeals to younger audiences.
Rachael Welsh, Marketing & Sales Manager for HOME, Manchester, who recently launched their membership card for young people aged 15-25 and will talk about why they launched a membership for young people and what they learnt during the process of creating and launching – Peter will also be discussing about his own experience of managing a young person’s membership (YEP Membership) at Everyman & Playhouse and their recent shift in moving to digital sign ups, audience development exercises and their responsibility for young people engaging with them.
Matt Rutter who will discuss the Young Everyman Playhouse (YEP Programme), ground-breaking in its thinking the YEP programme introduces young people in the city region to theatre making in its broadest form with six strands teaching a wide aspect of theatre making. Now in its 8th year, it has been a vital cog for the theatres and they’ll discuss how it has such a positive impact on their own work and the importance of YEP for developing and nurturing young talent in the city region.
There will be time for group discussion and informal networking.
Please then continue your conversations over a glass of wine, with the option to stay for Liverpool Everyman’s evening show. You’ll be one of the first people to see Middle Child’s new Cabaret show Us Against Whatever as Peter has secured you complimentary tickets.