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AMA Network Meeting — Glasgow

26th November 2019 @ 3:30 pm - 5:30 pm

Tessa MacGregor Community Partnerships Manager (Scotland) The Audience Agency

Whether you are a funded organisation or not, the tools the Audience Agency offers – including Audience Finder, Show Stats and Audience Spectrum segmentation and profiling – can help with essential marketing planning and strategic development. You can also learn from their experience of using data to apply their thinking to your own data.

The Audience Agency’s aim is to help with data management, benchmarking and annual reporting to help you understand your audiences, build audience strategies and evaluate activities. Creative Scotland has recently appointed them to work with funded arts and culture businesses, venues, festivals and touring companies across Scotland, and this is an opportunity to find out more.

Whether you are from a funded organisation or not, everyone is welcome at this introduction to The Audience Agency, which is followed by networking and muffins!

There will also be a Q&A with TAA’s  Tessa MacGregor (Community Partnerships Manager)

Meetings hosted by the AMA are a great chance to meet, connect and learn with arts and cultural professionals in your region.

Free for AMA members and only £10 for non-members. Please let us know you’re coming by booking your place.


26th November 2019
3:30 pm - 5:30 pm
Event Category:


The Mitchell Library
North Street
Glasgow, G3 7DN United Kingdom
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