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Multi-buy — Re-imagine: Sessions 1, 2, 3 & 4

August 12 @ 2:00 pm - 5:00 pm

— Develop Your Change Plan

Following on from the free Re-imagine workshop are four 3-hour sessions, each focusing on a different area. This complete programme will enable you to develop an outline change plan.

These sessions include:

— Shared insight and advice from our trainer
— Practical exercises for you and your colleague/s, or senior management team, in online breakout rooms (you don’t all need to be in the same place for it to work)
— Discussion with people from other organisations to share ideas and spark new thinking

You are booking for:


Audience vision

Wednesday 12 August, 2.00pm — 5.00pm

A collaborative, cross-organisational approach to developing an audience strategy will enable you to adapt without losing sight of your artistic vision or your purpose as an organisation.

This workshop will help you agree your vision for audiences both now and in a post-Covid world. It will kick-start a process of creating or refreshing your audience strategy and give you the tools to focus your limited time and budget.

It will help you develop and adapt your answers to important questions, such as:

— What is the purpose of your audience strategy and what are your priorities?
— What is the scale of your ambition?
— Who do you want to reach and engage?
— What do you hope your audience will do / think / feel?
— What difference do you want to make for people?
— How does this audience vision support and integrate with your artistic / organisational vision?


Audience insight

Wednesday 19 August, 2.00pm — 5.00pm

To thrive, you need to connect to the public, to listen to their needs and values, and how these might be changing.  This workshop will help you plan an approach to capturing the insight needed across your organisation, taking into account your capacity and budget.

You will:

— explore how audience behaviour, attitudes and expectations may have changed in the current climate
— gain insights from international organisations at different stages of the Covid lockdown process
— consider how you might listen more to the needs and values of potential audiences

You will leave the webinar with strategies that will enable you to work with your colleagues to identify gaps in your audience insight, ideas to address those gaps and ways to prioritise areas for building a deeper understanding of your audience.


Organisational Culture

Wednesday 26 August, 2.00pm — 5.00pm

Once you know where you want to get to (your audience vision) and where you are now (your audience insight), you need to influence change across your organisation to respond to that insight and achieve your goals.

This webinar offers you the opportunity to:

— review how you work as a team
— plan new ways of working that will improve your collaboration
— achieve more in line with your audience vision.

You will also discover how to create working groups with input from different departments across your organisation that will allow you to lead experiments that drive change, such as growing or diversifying your audience and increasing risk taking / trying new things within the programme.


Audience strategy

Wednesday 2 September, 2.00pm — 5.00pm

This webinar will help you create / update your audience strategy for the current climate, with input from across your organisation.

You will look at:

— how you can share and embed your strategy across departments
— how to gain buy-in throughout your organisation
— how to promote and inspire the contribution of various teams towards your organisational goals
— the latest thinking in strategic planning

You will also receive bespoke support and advice from your trainer that will enable you to work on this strategy with your colleagues.


Up to five people from your organisation can attend, for just the one fee of £80 for all four webinars, for AMA members. Non-members can join too, for £120 for all four webinars.


Your Trainer

Image of Julie AldridgeJulie Aldridge

Julie works with a diverse mix of organisations across the arts, heritage and cultural sector, supporting leaders and teams to devise strategies to achieve their ambitions. She specialises in business planning, marketing and audience development, membership strategy, leadership, and organisational development. Julie also offers bespoke support for individuals (as a mentor, critical friend, trainer etc.), for teams (through training or facilitation), and for organisations (running development programmes or carrying out consultancy projects). Prior to becoming a consultant, she was Executive Director of the AMA for over 11 years


August 12
2:00 pm - 5:00 pm
Event Category: