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Marketing to Family Audiences

January 29 @ 10:30 am - 12:30 pm

What is it about?

In this webinar you’ll gain skills to engage family audiences effectively. You’ll discover how to build loyalty and diversify your audiences, and how to gain better rates of retention through marketing and communications to your target family groups.

Kate will share examples of collaborative working to show how this can help resource activities for families. You’ll discover the best ways to use data to identify and target family audiences, and learn how to utilise data to make a case internally for a family offer and marketing spend. You’ll leave the session equipped with practical knowledge to effectively engage family audiences.

What will I gain?

— An understanding of how to use data to identify and engage family audiences

— Insights into effective partnerships to help resource activities for families

— Top tips to effectively market your offer to families

Who is it for?

This webinar is for marketers looking to engage diverse family audiences.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA Member rate: FREE
  • AMA Team Member rate: FREE
  • Non-Member: £55 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.


Kate Farrell | Freelance Marketing and Communications Consultant

Kate has worked in arts PR and marketing for over 15 years. Currently freelance, her recent and on-going clients include Seabright Productions (PR and marketing for international and national touring productions) and London Borough of Wandsworth (PR and Marketing for Wandsworth Arts Fringe).

She was head of marketing and communications at the Albany, an arts centre in Deptford, until November 2019. Her work history also includes three years as Marketing and communications manager at Contact, Manchester and a number of years as a freelance PR and marketer for a wide range of shows on national tour and running in London — both on the Fringe and in the West End. She began her career at the Lowry in Salford and her first full time roles were in the media team at Sheffield Theatres.

Speaker image courtesy of Kate Farrell

Thumbnail image courtesy of Bristol Beacon (c) ShotAway 1


January 29
10:30 am - 12:30 pm
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