Member login  
Forgot Password? | Not a member?
Member login
Loading Events

« All Events

  • This event has passed.

Making the Most of your CRM System

February 9 @ 10:30 am - 12:00 pm

What is it about?

Are you using your Customer Relationship Management (CRM) system to your full advantage? Does it live up to your expectations? Helen will share her experience of working on CRM projects across the arts and cultural sector. You’ll learn how to use your CRM system to create meaningful relationships with your audiences.

In order to get the most out of your CRM system and go beyond purely transactional relationships with your customers, you need an effective CRM strategy. Discover what this should look like and how you can embed it across your organisation. Learn how CRM works alongside your marketing strategy and organisational objectives.

What will I gain?

— An understanding of how CRM systems complement your CRM strategy

— Advice on what to include in your CRM strategy

— Tips on how to embed your CRM strategy across your organisation

Who is it for?

Those looking to improve their CRM strategy and make the most of their CRM system.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA Member rate: FREE
  • AMA Team Member rate: FREE
  • Non-Member: £55 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.


Helen Dunnett | Director | HD Consulting

Helen is Director of HD Consulting and works with arts, heritage and cultural clients to help them develop Customer Relationship Management strategies, improve and streamline their business processes and procure CRM/Ticketing system software. As an experienced arts consultant, Helen also has a proven track record in marketing and audience development, project management, leadership, organisation/business process development and communications.

Helen also worked in a range of arts organisations for over 15 years and central to that work has been the significant success she achieved in audience development and segmentation resulting in the development of the very first Test Drive the Arts (with Morris Hargreaves McIntyre), a cutting edge CRM and segmentation strategy: Audience Builder, and many other ground-breaking audience development programmes many of which have been widely disseminated and copied across the UK and Europe.

Helen is also the Chief CRM Contributor at The Ticketing Institute.

Speaker image courtesy of Helen Dunnett


February 9
10:30 am - 12:00 pm
Event Category:
Event Tags: