What is it about?
It’s a well known fact that a recommendation from someone you trust is more persuasive than any other form of marketing. The idea of recommendations and trust from individuals organically, rather than advertising, has evolved to become known as influencer marketing.
The big question is, how do you find and work with influencers that can help you with your objectives, while helping them with theirs?
This webinar will show you how to find, asset and build a relationship with an influencer making sure you get the best return on investment. We will explore the different types of influencers and how to ensure they align with your brand and overall objectives.
Andrew will share tips, tools and techniques to create impactful campaigns, as well as how to measure their success. You’ll leave with an understanding of how to plan, implement and evaluate influencer marketing.
What will I gain?
— Knowledge on how to approach and pitch to an influencer, that’s right for your brand
— Tools to measure the success of influencer campaigns
— An understanding of how to align influencer activity with your broader marketing and social media strategies
Who is it for?
This webinar is for marketers looking to run campaigns with influencers.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
- AMA Member rate: FREE
- AMA Team Member rate: FREE
- Non-Member: £55 + VAT
Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.
Andrew Davis | Digital Consultant and Workshop Leader
Andrew is renowned for helping organisations transform their business development and community activities through digital platforms. As one of the UK’s most prolific and sought-after digital trainers, keynote speakers and consultants, Andrew has applied his unique approach to clients in multiple sectors. His high-end strategic work shops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in digital right now: ‘So What?’
Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Saatchi & Saatchi, Tescos, o2, MTV, Accenture and The Royal Mail. Andrew was one of the pioneers of working with influencers in a social media environment as he was part of the team to launch Myspace.com in the UK, as well as working in BBC radio for over 4 years.
Speaker image courtesy of Andrew Davis (c) Andrei Oprescu