Impactful Video Marketing — telling stories through engaging content
26 September @ 10:30 am - 4:30 pm
What is it about?
Are you interested in how to produce impactful video to tell stories? This full day workshop will equip you with the practical knowledge, skills and tools to create exciting and engaging video.
Using an iPhone or iPad and a basic editing app you’ll learn simple techniques. Discover how to best approach interviewing people, get great shots, and making video tell the story you want to tell.
You’ll leave with plenty of ideas and tips that will get you started making great videos which complements your other marketing activity.
What will I gain?
— Practical tips for creating effective and engaging video content
— Ideas for making the most of limited resources when making videos
— Practical video editing skills
Who is it for?
This workshop is for marketers responsible for creating video content or keen to learn more about video.
To get the most out of this session it would be best to bring an iPhone or iPad pre-loaded with the free editing app iMovie. Android users can also participate and should pre-load their device with PowerDirector.
- AMA member rate: £175 + VAT
- Non-Member: £250 + VAT
Rob Glass | Flotilla Video Training
Rob Glass has been working in broadcasting for twenty years. During his time as a BBC television presenter he was acknowledged as one of the most creative practitioners in the UK. He found his niche as a video journalist, single-handedly filming and editing features for BBC News. He also spent time as a trainer, showing other BBC journalists how to create independently too. In 2004 Rob set up Coracle Films so that he could help organisations beyond the BBC communicate using video. By producing over 1,500 features for broadcast he saw that the most powerful kind of video revolves around storytelling. Seeing stories going untold, he grew passionate about sharing this power. Now, thanks to the ludicrous simplicity of the iPad and iPhone, Rob is able to show people with no previous experience how to harness the power of their real-life stories using video.