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How to Use your YouTube Channel

19 March @ 10:30 am - 12:30 pm

What is it about?

This webinar explores everything you need to know to make your YouTube channel work for you.

We spend our time creating engaging video content for our marketing channels, but once the campaign has run its course we swiftly move on to the next piece of content.

YouTube channels can help us showcase old content to connect our organisations and brands with people who are unaware of the services we provide.

During this workshop Daniel will help you understand how to get the most from your YouTube channel. He will take you through the key steps, including:

— how to create and optimise your channel
— how to plan for success
— how to optimise and manage your content
— how to measure success

In short, everything you need to know to make your YouTube channel an essential part of your brand awareness campaigns.

What will I gain?

— An understanding of what Youtube can do for your audience development

— An understanding of how to set up and optimise your Youtube channel

— The tools to show off engaging content

Who is it for?

Anyone who either has a Youtube channel that they want to make more of, or who are beginning their channel from scratch.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Daniel Rowles | CEO | Target Internet

Daniel has been working in Digital Marketing for the past 17 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, an award winning author and a lecturer at Imperial College London.  

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros.  

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014). 



Image courtesy of Midlands Arts Centre and Greg Milner — Artist Vanley Burke being interviewed in front of his work

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19 March
10:30 am - 12:30 pm
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