How to Grow Organisational Brand Awareness on LinkedIn

The marketing power of LinkedIn has significantly grown in recent years and offers arts, cultural and heritage organisations the opportunity grow visibility and brand awareness with new audiences.

In this webinar, Andrew Davis will provide top tips on how to raise your organisation’s profile on LinkedIn to help grow brand awareness. From setting up simple workflows that can help colleagues and stakeholders boost reach, and feel confident doing it, through to shaping posts that encourage shares without losing your organisation’s tone of voice.

You will leave with an understanding of:

• How LinkedIn brand awareness works and what it means for your organisation.
• Defining clear objectives and quick wins for profiles, pages and key messages.
• Turning your people into amplifiers: practical ways to increase reach through employee and advocate sharing.

Who it’s for:

This practical webinar is for anyone interested in learning more about using LinkedIn to market and grow brand awareness for your organisation – whether you’re starting from scratch or looking to sharpen your approach.

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

 If you have any access requirements, please contact sophie@a-m-a.co.uk

Trainer

Andrew Davis | Keynote Speaker and Workshop Trainer | Talk Dygital

Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms. His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in AI and social media right now: ‘So What?’. Andrew has worked with many brands over the last 17 years such as PlayStation, Arts Council England, Fremantle and has delivered several workshops for Arts Marketing Association.