What is it about?
Your time and effort goes into planning and delivering your marketing campaigns but how do you know what works and what doesn’t? Evaluation is key to ensure your efforts aren’t in vain, and to help inform future campaigns.
In this webinar you’ll learn the common metrics to use and how you can calculate them. Discover the types of data available to you and what is best to analyse, whilst ensuring that you’ve got robust objectives to measure against. Explore how you can optimise a live campaign, as well as how to evaluate your marketing activity once it’s complete. Most importantly, discover how best to use your evaluation results to help inform your future decision making.
What will I gain?
— Advice on setting benchmarks and objectives
— Practical tips on what to measure and the tools to do this
— An understanding of how to use evaluation data to inform future marketing campaigns
Who is it for?
This webinar is for those managing marketing campaigns and strategy. You’ll likely be a marketing manager (or similar) looking to improve the effectiveness of your campaigns from a strategic point of view.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
- AMA Member rate: FREE
- AMA Team Member rate: FREE
- Non-Member: £55 + VAT
Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.
Roisin Kirby | Marketing Consultant | Refresh Marketing
Roisin leads Refresh Marketing, a consultancy specialising in marketing strategy and planning.
Roisin has been an advocate of digital marketing throughout her career, integrating online and offline techniques to meet campaign goals. Roisin has helped organisations of all sizes evaluate their current marketing activity and refresh their approach to get better results from their marketing activity. She believes in no-nonsense actionable marketing that delivers real value. A Chartered Marketer and Fellow of the CIM, she is also a part-time lecturer in Marketing at Nottingham Trent University.
Speaker image courtesy of Roisin Kirby