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Google Tag Manager

February 2 @ 11:00 am - 12:00 pm

— an introduction

What is it about?

This webinar is an essential introduction to Google Tag Manager, a means to add value to your website data and analytics.

Google Tag Manager allows you to set and customise what you track, beyond the out-of-the-box basics of Google Analytics. Go deeper than simply page views to track scroll depth, actions taken and more. Use this information to personalise the website experience for your users.

In this one-hour crash-course, Chris will explain what Google Tag Manager does, cover basic concepts of tags and triggers, and take you through practical examples to cement your understanding.

Please note: this is a one-hour session.

What will I gain?

— Get to grips with the basic functions of Google Tag Manager

— Insight into examples you’re likely to come across in your work

— Ability to manage tags on your website and produce customised Google Analytics reports

Who is it for?

This is for anyone who would benefit from an overview of Google Tags.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA Member rate: FREE
  • AMA Team Member rate: FREE
  • Non-Member: £35 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.


Headshot image of Chris UnittChris Unitt | Founder | One Further

Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe. 

Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire. 

Speaker image courtesy of Chris Unitt



February 2
11:00 am - 12:00 pm
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