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Google Analytics

20 November @ 3:30 pm - 5:30 pm

— Come with your questions

What is it about?

In this interactive and highly practical session, Devon will answer some of your most pressing questions about Google Analytics. She’ll troubleshoot any issues you may be facing and explore some of the common challenges.

Ultimately, this is an open forum for you to have your burning questions answered by an expert. Devon will demonstrate solving your challenges in real-time. You’ll leave with more knowledge on how to use Google Analytics more effectively.

What will I gain?

— An opportunity to have your challenges and issues solved

— Real-time, live tips and demonstrations of common Google Analytics issues

— Insights into streamlining and optimising your Google Analytics experience

Who is it for?

This online workshop is for those looking to optimise their Google Analytics and get the most from their data.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT



Devon Smith | Co-founder | Measure Creative

Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps nonprofit organizations understand their audiences and become better storytellers. We believe in balancing human-centered thinking with data-driven insights, and are currently working with clients such as International Committee of the Red Cross, Earthjustice, James Irvine Foundation, and Portland’5 Centers for the Arts. She was formerly the director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation, Ford’s Theatre, and the Smithsonian. Earlier in her career, Devon worked at Actors Theatre of Louisville, Corporation for Public Broadcasting, Roundabout Theatre Company, and the World Science Festival. She has been a featured speaker at dozens of arts and technology conferences across the US, UK, and Australia, and has been an AMA CultureHive mentor for the past three years. Devon holds two bachelor degrees from the University of Washington and an MBA and MFA from Yale University. 

Twitter: @devonvsmith 

Digital Marketing Day

5 December, London / Edinburgh

Taking place simultaneously across two venues, keep up with the latest in digital thinking and how others in the arts and cultural sector are applying digital techniques to grow and engage more audiences.


20 November
3:30 pm - 5:30 pm
Event Category: