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Google Analytics and your Audiences — the basics

24 March @ 3:00 pm - 5:00 pm

What is it about?

This webinar looks at the 13 Google Analytics reports that all arts and culture organisations should be paying attention to, and the key Google Analytics features that will help you get the most from them.

Drawing on practical examples from different arts and culture organisations, Devon will show you how to interpret the reports, and interrogate the data using advanced segments, secondary dimensions, annotations, UTM-codes, Google Analytics goals and more.

What will I gain?

— How to interpret key Google Analytics reports

— How to interrogate the data to answer specific questions

— How to adapt reports to fit the specific needs of your organisation and use the data you find to inform your decision making process

Who is it for?

Those with little to no understanding of Google Analytics, who want to use the platform to inform their campaigns.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Devon Smith | Co-founder | Measure Creative

Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps nonprofit organizations understand their audiences and become better storytellers. We believe in balancing human-centered thinking with data-driven insights, and are currently working with clients such as International Committee of the Red Cross, Earthjustice, James Irvine Foundation, and Portland’5 Centers for the Arts. She was formerly the director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation, Ford’s Theatre, and the Smithsonian. Earlier in her career, Devon worked at Actors Theatre of Louisville, Corporation for Public Broadcasting, Roundabout Theatre Company, and the World Science Festival. She has been a featured speaker at dozens of arts and technology conferences across the US, UK, and Australia, and has been an AMA CultureHive mentor for the past three years. Devon holds two bachelor degrees from the University of Washington and an MBA and MFA from Yale University. 

Twitter: @devonvsmith 

AMA Conference 2020

Tickets on sale now

The AMA conference is the UK’s biggest conference focused on audiences:

* communicating with audiences

* developing audiences

* understanding audiences.


24 March
3:00 pm - 5:00 pm
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