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Google Analytics 4 — what you need to know

22 June @ 10:00 am 11:30 am

Live Webinar

This webinar will explore how Google Analytics 4 (GA4) works, including key changes and new functionality you need to be aware of. 

GA4 is here and will replace the current version in July 2023.

It offers a significant improvement in technology with a fundamentally different way of tracking and reporting. It also addresses privacy concerns and third-party cookie blocking by using machine learning to fill in the gaps. 

This session will:

  • Give you an understanding of how GA 4 works 
  • Look at the key changes and new functionality you need to know about 
  • Identify how you can install GA 4 to run alongside your current version 
  • Explore how to understand your audiences using GA 4 

Who will benefit the most from this session?

Those with a basic understanding of Google Analytics, and who use it to inform their work. 

How do I take part?

We will be using an online training platform called WebEx for this event. 

Before booking, please read our online training checklist to ensure you get the most out of this training. 


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Paul Blundell | Web Consultant | RBA Digital  

As an analyst and full stack web developer, Paul has worked with the first three versions of google analytics for the last 15 years, gaining an in-depth knowledge and teaching others. His clients include many arts, cultural and heritage organisations including the Arts Marketing Association, Historic Scotland, Imperial War Museum, The Comedy Store and the Centre for Cultural Value. He is excited about sharing what Google Analytics 4 has in store for us all.

Paul Blundell Headshot
Image courtesy of Paul Blundell


22 June
10:00 am – 11:30 am
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