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Google Ads Explained

26th November 2019 @ 10:30 am - 12:30 pm

What is it about?

No matter how much experience you have with Google Ads, this online workshop will get to the core of what you need to know. You’ll leave with the skills and confidence to use Google Ads efficiently and effectively.

You’ll get the low down on:

Planning  – how to structure your campaigns and ad groups

Targeting – including remarketing, keyword research, interests, and demographics

Conversions – to measure valuable activity after the ad click Reporting – how to keep tabs on the metrics that matter

Maintenance tasks – the weekly, monthly, and quarterly jobs that you need to keep on top of your account

This online workshop will consist of approximately 1.5 hours of training, with an additional 30 minutes at the end for Q&A — so come with your questions.

What will I gain?

— An understanding of how to use Google Adwords in your work

— Insight into how to measure success

— Confidence moving forwards with your campaigns

Who is it for?

This is a practical session for marketers managing and delivering campaigns. It’s equally applicable for those receiving Google Ads grants and those who pay for campaigns.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Chris Unitt | Founder | One Further

Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe. 

Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire. 


26th November 2019
10:30 am - 12:30 pm
Event Category:


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