This webinar will show you how to define your audience through a variety of research methods.
Audiences are relating to organisations in ever-changing ways. As we navigate the Covid world, it’s important we understand how audiences are engaging with us online.
This session will:
- Explore how to develop an audience research strategy
- Give you an overview of seven research methods, including user testing and focus groups
- Show you how to define research questions
- Explore the planning logistics of audience research projects
Who will benefit the most from this session?
Those who want to better understand their online audiences and have measurable ways to effectively communicate with them. It’s aimed at mid to senior level cultural professionals who work with website or comms channels.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please complete our online training checklist to ensure you get the most out of this training.
Non-members: £55 + VAT
Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Devon Smith | Co-founder | Measure Creative
Devon is the co-founder of Measure Creative, a 2-person digital studio based in Portland, Oregon that helps non-profit organisations understand their audiences and become better storytellers.
She was formerly the director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation, Ford’s Theatre, and the Smithsonian. She has been a featured speaker at dozens of arts and technology conferences across the US, UK, and Australia, and has been an AMA CultureHive mentor for the past three years.
Speaker image courtesy of Devon Smith