This webinar will help you get the most from TikTok.
Social media allows us to communicate with our audiences in real time. Understanding how to adapt your messaging and measure engagement is essential.
This session will:
- Help you understand what makes TikTok unique to other social media platforms
- Enable you to find your community / niche on the platform
- Offer top tips for filming and editing great content
- Explore the parts of TikTok that you shouldn’t ignore as an arts marketer
You can take a deeper dive into this subject at the workshop Plan your Social Media Campaign.
Who will benefit the most from this session?
Those with a basic understanding of TikTok, who already use the platform for campaigns and comms purposes.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please complete our online training checklist to ensure you get the most out of this training.
Non-members: £55 + VAT
Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Martin Jefferies | Social Media Marketing Manager | English Heritage
Martin heads up the social media team at English Heritage, which looks after over 400 historic places including Stonehenge, Dover Castle and sites along Hadrian’s Wall.
English Heritage’s social media channels have a combined audience of over 1.25 million, with a further 1.1 million subscribers on YouTube, and views on the organisation’s newest channel, TikTok, reached four million within six months of launch.
Martin’s role at English Heritage includes content production for a variety of audiences and with multiple objectives, from reach and engagement to sales and fundraising. It also includes strategic partnerships, paid social and community management.
Speaker image courtesy of Martin Jefferies