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Get Ready for Generative AI in 2024

29 February @ 10:00 am 1:00 pm

This workshop is limited to 25 people

This workshop will introduce you to a wide range of generative artificial intelligence (AI) applications that will help with your content creation and more.  

AI literacy is likely going to become one of the defining marketing and communications skills of the decade, if it hasn’t already. Having an awareness of how these technologies can be applied is vital for beginning to develop a critical framework, establishing organisational guidelines for their use, and considering their wider applications within the UK culture sector.   

This session will explore AI applications for images, video, copy and data processing, providing you with tangible next steps for developing your skills and content.

This session will:

  • Offer a quick recap of the most recent developments in AI 
  • Take a deep dive into image generating tools, and what makes different services distinct 
  • Provide a tour of other generative AI applications — such as music, presentations, video and some lesser-explored options 
  • Explore real-world applications for some of these tools 

Please note: This will be an interactive workshop, with hands-on activities to take part in.  

Any prior knowledge/experience needed to benefit from this session?

This workshop is best suited to those who have already done a little bit of experimentation with AI tools. Although some concepts will be re-introduced, this session is intended for people who would like to increase their existing understanding of AI tools and perhaps look at applications they haven’t otherwise considered.    

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

If you have any access requirements, please contact


Members: £55 + VAT

Non-members: £75 + VAT

Please note: There is a cost attached to this session for AMA members as our workshops run for 3 hours and take an in-depth look at topics briefly covered in some of our webinars (which run for just 1 – 1.5 hours).  

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Jo Burnham | Freelance Marketing Consultant

Jo is the Marketing Campaigns Manager for Brighton Dome and Brighton Festival, and a freelance marketing consultant and publications manager. Previously she was the Marketing Manager of Music Theatre Wales, Publications Officer of Sadler’s Wells Theatre and Communications Manager of UNBOXED: Creativity in the UK. Jo specialises in integrated campaign management, copywriting, and artificial intelligence consultation.  

Headshot of Jo Burnham
Image courtesy of Jo Burnham