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Gaining Media Coverage — inclusive stories in mainstream media

24th January 2019 @ 10:30 am - 12:30 pm

Image courtesy of Midlands Arts Centre — Artist Vanley Burke being interviewed in front of his work © Greg Milner

What is it about?

You’re touring a production or staging a pop-up festival — so what? Why should your audiences care when they hear about it in the media? And how can you harness media coverage for your culturally diverse work?

Pamela will lead this interactive online workshop through discussion and case studies. Discover diverse stories that make rich news features and learn from organisations already doing this well in our sector. Explore the effort it takes to pull out the gems that makes a story inclusive of your audiences’ experience.

What will I gain?

— Insight into how the media engages with arts and cultural organisations

— An understanding of how news stories translate to either digital or physical journalism

— Insight into how diverse arts or cultural work can be included in the mainstream media

Who is it for?

This workshop is for anyone who would like to gain more media coverage for their inclusive arts and cultural stories.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Pamela Gupta


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT


24th January 2019
10:30 am - 12:30 pm
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