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Family Friendly Communications

5 March @ 10:30 am - 12:30 pm

— ways to welcome all

What is it about?

This webinar will help you attract, retain and develop family audiences.

During this workshop, Kate will focus on top tips for making your marketing and venue welcoming to families. You’ll gain an understanding of the opportunities available to attract and retain a family audience and practical advice for advocating more family-friendly activity at your organisation.

What will I gain?

— Tips on how to market events to families — from emails to venue experiences

— Advice on how to provide a welcoming experience that families are more likely to enjoy

— How to showcase the offer and spaces for family audiences through marketing communications

Who is it for?

Marketers who are working strategically and want to engage more with family audiences.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Kate Farrell | Head of Marketing and Communications | The Albany

Kate Farrell has worked in arts PR and marketing for over 15 years. She has been head of marketing and communications at the Albany, an arts centre in Deptford, London, since May 2015. Her recent work history includes Marketing and communications manager at Contact, Manchester and a number of years as a freelance PR and marketer for a wide range of shows on national tour and running in London – both on the Fringe and in the West End. She began her career at the Lowry in Salford and her first full time roles were in the media team at Sheffield Theatres.

Her current role encompasses overseeing and managing all marketing and communications for the Albany across its three sites, including projects, events and partnerships for programme and income generation activity.




Image courtesy of Colston Hall Copr ShotAway 1

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5 March
10:30 am - 12:30 pm
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