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Evaluating your Marketing Campaigns

23 January, 2024 @ 10:00 am 11:30 am

Live Webinar

This webinar explores why evaluation matters and how you can use it to drive future campaigns.

Your time and effort goes into planning and delivering your campaigns, but how do you know what works and what doesn’t or if your goals and objectives have been met? Evaluation is key to ensure your efforts aren’t in vain. 

In this webinar you’ll explore how to best evaluate your campaigns and how to use this to help advocate for marketing and marketing budgets internally.  

This session will:

  • Provide an understanding of key evaluation terminology/jargon 
  • Offer advice on setting goals and objectives 
  • Provide practical tips on what to measure and the tools to do this
  • Help you understand how to use data to inform future marketing campaigns

Any prior knowledge/experience needed to benefit from this session?

Some basic experience of marketing campaigns and evaluation would be beneficial (but not a requirement).

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training. 

If you have any access requirements, please contact


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Christina Lister | Marketing Consultant

Christina is a marketing and audience development consultant, trainer and facilitator working with heritage and cultural organisations, with 21 years’ experience as a freelancer and in agency and in-house positions.  

Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact. 

Her experience spans museums, heritage sites, libraries, archives, and arts organisations including the Science Museum Group, Museum of London, AIM, Jane Austen’s House and the Museum of Cambridge. She is a trustee of Kids in Museums and author of the book Marketing Strategy for Museums

Headshot of Christina Lister
Image courtesy of Christina Lister