Evaluate your PR Campaign
7 March, 2022 @ 11:00 am – 12:30 pm
This webinar will explore the importance of measuring your PR campaigns.
Whether you are a freelance PR, your marketing role includes PR, or you outsource your PR, understanding how to measure a campaign is vital. It will impact how you set the campaign up, what you measure and why, and how you understand success.
This session will:
- Identify how to set measurable objectives for PR
- Outline how to apply the PESO model to PR campaigns
- Provide tools to help you measure what matters to your organisation and show the real value of your campaign
- Explore frameworks for measurement, including AMEC
Who will benefit the most from this session?
Those working in a marketing team. Although it is unnecessary for participants to have direct experience of PR, this session will also benefit PR managers looking to improve the way they work or find ways to get the PR function taken more seriously in their organisation.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please complete our online training checklist to ensure you get the most out of this training.
Non-members: £55 + VAT
Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Interested in becoming a member?
Members can access a great range of benefits, including free webinars.
Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.
Kat Harrison-Dibbits | Head of Communications | OKRE
Kat is a Chartered PR with a decade’s experience running multi-platform communications campaigns in the public sector. She currently works for the charity OKRE, bringing people from the film, broadcast and podcasting sector together with researchers and people with lived experience in order to tell better stories about the world. She has previously worked at the Science Museum Group and Manchester’s biggest multi-arts centre, HOME.