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Engaging and Retaining Deaf Audiences

5 February @ 10:30 am - 12:30 pm

— Providing an accessible, Deaf-friendly service

What is it about?

Deaf people belong to a thriving community with a strong sense of self. A community with its own signed language variations, its own history and its own cultural norms. As these can differ hugely from wider society, it is important to recognise and provide for this community on their own terms.

This online workshop will discuss why it is important and beneficial to engage with Deaf audiences. What is ‘access’? What access tools are available and how can they be implemented. You’ll gain guidance around how to engage Deaf audiences with your organisation and encourage them to return.

What will I gain?

— Knowledge of the correct symbols, logos and language to use

— Increased confidence around approaching and serving Deaf audiences

— Tips to formulate a more holistic and practical approach to access

Who is it for?

Those wishing to build on little or no experience of engaging the Deaf community or who are developing more effective ways for Deaf audiences to access their services.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Non-Member: £115 + VAT


Emily Howlett | Co-Director | PAD Productions

Emily Howlett is an actor director who has been working in the arts for over 15 years and regularly consults on access and equality within the industry. She has devised and delivered many workshops and training sessions around integration of Deaf and disabled artists, and providing for Deaf and disabled audiences. Most recently, she took on the role of Associate Director for Derby Theatre’s first in-house fully-accessible production with integrated sign language, ‘Jungle Book’, which recieved great critical acclaim.iog





AMA Inclusivity and Audiences Symposium (c) Eleanor Howarth


5 February
10:30 am - 12:30 pm
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