Please reset your password if you cannot login, we have recently changed our system
Loading Events
< All events

Engaging Emails

5 December @ 10:00 am 11:30 am

Live Webinar

Increase your opens and clock up more clicks

This webinar will help you create successful emails that engage your audiences.

Emails are an essential part of our marketing campaigns, but we only have 3 seconds to grab our audience’s attention when they arrive in their inboxes.

This session will share tips and inspiration on how to create an email campaign that will pique interest, be relevant to your audience and be accessible to everyone on your mailing list. It will cover the process of design & layout, content options, tone of voice, and how to evaluate your success. 

This session will:

  • Provide delegates with insight into what makes a strong email/newsletter campaign 
  • Explore the dos and don’ts of composing content and copy 
  • Identify how you can measure the impact of your emails, and ways to test and experiment 
  • Offer tools and tips on making emails accessible to all   

Any prior knowledge/experience needed to benefit from this session? 

This webinar is suitable for anyone with a basic level of knowledge and experience of sending out email campaigns, particularly those at Assistant and Officer level.  

How do I take part?

We will be using the online platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

 If you have any access requirements, please contact


Members: Free

Non-members: £55 + VAT

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Matt Ecclestone | Senior PR and Marketing Manager | Arts Marketing Association

Matt leads on promoting the AMA to new members and building the profile of the organisation. Prior to this, Matt was Festival Producer for Norwich Film Festival (NFF) which saw him oversee marketing and PR for the festival, as well as programming input. During his time at NFF, the festival grew from six screenings in 2015 to 43 events in 2018 and is now both a BIFA and BAFTA qualifying short film festival.  

Originally from a fine art background, Matt also has experience working for galleries including Smiths’ Row in Bury St Edmunds, Outpost in Norwich and NUA Gallery, based at Norwich University of the Arts. He is also a guest lecturer at The Royal Welsh College of Music & Drama. 

Image courtesy of Matt Ecclestone