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Engaging Emails — construction, copy and content

October 13 @ 10:00 am - 11:30 am

This webinar will help you create successful emails that engage your audiences.

Emails and newsletters are an essential part of our marketing campaigns. If we can master the basics, then we can spend time crafting engaging comms that provide a real return on investment.


This session will:

  • Outline the building blocks of an email campaign such as brand, design and layout
  • Show you how the motivation behind the campaign will affect its copy and content
  • Help you understand how to maximise engagement
  • Explore the role of evaluation and testing in achieving successful campaigns
  • Share accessibility tips including formatting, fonts and Alt Text


Who will benefit the most from this session?

Those with a basic knowledge of sending out email campaigns.


How do I take part?

We will be using an online training platform called WebEx for this event.

Before booking, please complete our online training checklist to ensure you get the most out of this training.


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Matt Ecclestone | Marketing and PR Manager | Arts Marketing Association

Matt leads on promoting the AMA to new members and building the profile of the organisation. Prior to this, Matt was Festival Producer for Norwich Film Festival (NFF) which saw him oversee marketing and PR for the festival, as well as programming input. During his time at NFF, the festival grew from six screenings in 2015 to 43 events in 2018 and is now both a BIFA and BAFTA qualifying short film festival.

Originally from a fine art background, Matt also has experience working for galleries including Smiths’ Row in Bury St Edmunds, Outpost in Norwich and NUA Gallery, based at Norwich University of the Arts. He is also a guest lecturer at The Royal Welsh College of Music & Drama.

Head-shot photo of Matt Ecclestone

Speaker image courtesy of Matt Ecclestone


October 13
10:00 am - 11:30 am
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