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Engagement and Intersectionality

14 May @ 2:00 pm - 4:00 pm

— Meeting your audience as a community of individuals


This webinar will explore how your work can become more inclusive of different identities and engager-types.

What is it about?

— How you can relate to audience members in a more individual, intimate and inclusive way.

— How to make your space and work more relevant and meaningful.

— How to challenge the status quo of your organisation and engage teams in a new way of thinking.

What will I gain?

— Help defining your organisation’s identity from various perspectives

— New ways of engaging your staff and volunteers in how they work with audiences

— Tips on where to find further resources

Why should I attend?

This webinar will help you to understand your audiences as individuals, which will enable you to engage with a broader demographic.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT


Rachel Grossman | Artist, Producer, Engagement Strategist | A Big Eyed Fish

Rachel Grossman (she/her) is an artist, engagement-strategist, producer, facilitator, and yogi.

As a theatre-maker, Rachel creates work that entwines the audience’s experience with the play’s narrative, creating shows that feel interactive even when audience chose to “watch” rather than do.”

At present, Rachel’s an executive producer with the JUBILEE, a yearlong, national theatre festival (2020/2021) in the U.S. that celebrates and supports work generated by artists of color, Native American and Indigenous artists, Native American and Indigenous and First Nations artists, women, non-binary and gender non-conforming artists, LGBTQIA2+ artists, Deaf artists, and artists with disabilities. She’s also part of the core producing group for the 2019 “Deaf Theatre Action Planning Session” and it’s subsequent projects. Rachel’s writing and devising a number of new plays that address undoing racism. She’ll direct The Diary of Anne Frank in February 2020.

Rachel is a co-founder of dog & pony dc, with whom she’s co-created nearly 20 new plays and interactive experiences. Rachel is responsible for launching Woolly Mammoth Theatre Company’s “connectivity” initiative and served as the first Connectivity Director. Prior to that she was the Director of Education & Outreach at Round House Theatre, and managed education and community programming at Shakespeare Theatre Company, Arena Stage, and CENTERSTAGE. Rachel is a three-time recipient of a DC Commission on the Arts & Humanities’ Artist Fellowship grant and received an individual artist project grant in support of her project NICE & LILY, a play for young children and their adult companions about diversity, identity, and talking about race.


Danielle A. Drakes | Actor, Director and Dramaturg 

Danielle A. Drakes is an actor, director, and dramaturg who identifies as an artistic doula. She originated the portrayal of Elizabeth Keckley in Ford’s Theatre’s History on Foot. As the artistic director of theHegira for three seasons, she led the development of new work and produced full productions of plays by women of color including Paige in Full written/performed by Paige Hernandez. She directed the Cleveland PlayhouseSquare commission of Havana Hop, another Hernandez interactive solo-performance designed for elementary school students. She received her BA from Goucher College and MFA from The Catholic University of America. Ms. Drakes is a proud member of Actors’ Equity Association and the Stage Directors and Choreographers Society. Recent projects include performing Twilight: Los Angeles, 1992 at Rep Stage, directing and Klytmnestra: An Epic Slam Poem for Theater Alliance.

Image courtesy of Greg Milner — MAC Beyond Windrush Opening

AMA Conference 2020

Tickets on sale now

The AMA conference is the UK’s biggest conference focused on audiences:

* communicating with audiences

* developing audiences

* understanding audiences.


14 May
2:00 pm - 4:00 pm
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