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Engagement and Intersectionality — meeting your audience as a community of individuals

28 November @ 3:00 pm - 5:00 pm

What is it about?

Audiences are dynamic, vibrant communities of individuals, each with their own personality, behaviours, and identity. How can you relate to audience members in a more individual, intimate and inclusive way? How do you make your space and work more relevant and meaningful? If you are the person engaging with your organisation’s audiences, what you do matters.

Rachel Grossman and collaborator Danielle A. Drakes, will explore how your practice can become more inclusive of different identities and engager-types. Understand how your audience is more diverse than you first might think — and discover ways to engage teams fully in this thinking.

What will I gain?

— Help defining your organisation’s identity from various perspectives

— New ways of engaging your staff and volunteers in how they work with audiences

— Tips on where to find further resources

Who is it for?

This online workshop is for anyone looking to work with audiences with a broader demographic.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT



Rachel Grossman | Artist, Producer, Engagement Strategist | A Big Eyed Fish

Rachel Grossman (she/her) likes beets, brussels sprouts, bourbon, infographics, action movies, and well-facilitated discussions. She is an artist, engagement-strategist, producer, and facilitator. As a theatre-maker, Rachel creates work that entwines the audience’s experience with the play’s narrative, creating shows that feel interactive even when audience chose to “watch” rather than do.”

At present, Rachel’s working as an executive producer with the JUBILEE, a yearlong, national theatre festival (2020/2021) in the U.S. that celebrates and supports work generated by women, people of color, Native American artists, LGBTQIA+ artists, Deaf artists, and artists with disabilities. She’s also an initiator and advocate for the HowlRound Challenge convening “Deaf Theatre Action Planning Session.”

Rachel is the Ensemble Director and a co-founder of dog & pony dc, with whom she’s co-created nearly 20 new plays and interactive experiences. Rachel is responsible for launching Woolly Mammoth Theatre Company’s “connectivity” initiative and served as the first Connectivity Director. Prior to that she was the Director of Education & Outreach at Round House Theatre, and managed education and community programming at Shakespeare Theatre Company, Arena Stage, and CENTERSTAGE.

Rachel is a three-time recipient of a DC Commission on the Arts & Humanities’ Artist Fellowship grant and received an individual artist project grant in support of her project NICE & LILY, a play for young children and their adult companions about diversity, identity, and talking about race. In her spare time, Rachel practices yoga, hikes, reads non-fiction books, and streams crap television about  supernatural phenomenon.


28 November
3:00 pm - 5:00 pm
Event Category: