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Diversifying your Audience — ready to step up?

22 February, 2022 @ 11:00 am 12:30 pm

Live Webinar

This webinar will help you define what ‘diversifying audiences’ means for your organisation. 

There is value in clarifying what diversity means. It’s distinct from equality and inclusion.  Approaches to and the understanding of ‘diversifying audiences’ are changing. Avoiding action or trying to remain neutral are choices that actively exclude. It’s time for everyone to step up and diversify.  

This session will:

  • Explore how diversifying your audiences impacts your whole organisation 
  • Offer ideas on how to embed diversity and inclusion in your marketing 
  • Provide strategies and practical tips to start diversifying your audience 

Who will benefit the most from this session?

This session is suitable for anyone that wants to diversify their audience. It would be useful to join the session knowing which missing audiences you want to prioritise / target. 

How do I take part?

We will be using an online training platform called WebEx for this event.

Before booking, please complete our online training checklist to ensure you get the most out of this training.


Members: Free

Non-members: £55 + VAT

Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.

Interested in becoming a member?

Members can access a great range of benefits, including free webinars.

Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.


Mel Larsen | Consultant and Coach | Mel Larsen and Associates

Mel is a Business Growth Coach & Consultant helping freelancers, entrepreneurs and cultural organizations to have a vision and strategies that get results. Her work has taken her across the world including across the Caribbean, across Russia, Australia, Eastern Europe and South Africa.  

Her clients have included Arts Council England, Australian Arts Council and The British Council.  

She is author of ‘A Guide to working with Arts Ambassadors’ and co-author of ‘Open Up: museums for everyone’.  

Photo of Mel Larsen
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