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Diversify your Audiences

15th October 2019 @ 10:30 am - 12:30 pm

— Across your organisation

What is it about?

Trainer Mel Larsen will help you define what a ‘diverse audience’ is for your organisation.

Discover how to identify target groups you may not already be engaging with.

You’ll also learn how to identify key organisational barriers and how to overcome them. You’ll feel empowered to gain buy-in from team members on matters of diversity.

What will I gain?

—Top tips on small changes that can be implemented immediately with little effort

—Advice on longer-term strategies for embedding diversity throughout your organisation and marketing

—An understanding of why diversity should be integral to your brand and business practice

Who is it for?

This online workshop is for professionals working at middle or senior management level looking to engage with more diverse audiences and embed a diversity strategy into their organisation’s marketing practice.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT


Image of Mel LarsenMel Larsen | Consultant | Mel Larsen & Associates

Mel Larsen (formerly Mel Jennings) has worked in the arts across the UK and abroad for over 20 years. 

Her adventures have included being Administrator for pioneering touring company Black Mime Theatre, Marketing Officer for Talawa Theatre Company and full-time consultant with A.R.T.S. As an independent marketing consultant since 1999 her clients have included Arts Council England, Australian Arts Council, CARIFORUM, The British Council, StillArt Sweden and MLA London. Her training, speaking and consultancy work has taken her to many different parts of the world including, Russia, South Africa, the Caribbean, Scandinavia and the Netherlands. 

She is author of A Practical Guide to working with Arts Ambassadors published by Arts Council England. She also founded the community-led Streatham Festival and was Artistic Director for five years (2002-2006, for which she received a Lambeth Civic Award) and was Director of the first Streatham Food Festival in 2009. 

Mel also has a BA Hons in Fine Art from Central Saint Martins College of Art and Design. 

Inclusivity & Audiences Day

7 November 2019, Birmingham

Change how you and your organisation work in addressing challenges around inclusivity. Strategy sessions to drive organisations forward, and practical sessions for those working on delivery.




15th October 2019
10:30 am - 12:30 pm
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