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Diversify Your Audience — how to attract BAME audiences to your touring show

6th February 2019 @ 10:30 am - 12:30 pm

Image courtesy of Hull Truck Theatre — The Suitcase, The Market Theatre  Johannesburg, Desmond Dube, Gugu Shezi, John Lata © Andrew Billington

What is it about?

Have you got a great show that you’d like to market to broader, more diverse audiences? Are you wondering how you can attract a different type of audience to come and see your show?

This interactive online workshop will explore different ways to market to culturally diverse audiences. Discover how to increase your attendance from some of these new audience groups.

What will I gain?

— Tips on how to plan your marketing campaigns with culturally diverse audiences in mind

— Advice on what not to do when marketing your show to a culturally diverse audience

— Best practice examples of touring companies and receiving house venues engaging with culturally diverse audiences

Who is it for?

This workshop is for anyone who’d like to encourage new audiences to attend their touring show.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


Oluwatoyin Odunsi
Vintage Misfits


  • AMA member rate: £55 + VAT
  • Arts Council England NPO: £55 + VAT
  • Non-Member: £115 + VAT


6th February 2019
10:30 am - 12:30 pm
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