This webinar explores how you can engage with digitally excluded audiences.
In the last year many of us have had to, or chose to, move to a digital-only approach to marketing. It’s important to remember that this doesn’t work for everyone and that we have the right tools to reach people.
This session will:
- Explore the meaning of digital exclusion/digital poverty
- Examine the types of audiences that might be excluded and why
- Help you understand who your digitally excluded audiences are
- Offer ideas for reaching your digitally excluded audiences
- Show you how to measure the success and impact of your approach and actions
Who will benefit the most from this session?
Those with some basic marketing knowledge and an understanding of target audiences.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please complete our online training checklist to ensure you get the most out of this training.
Non-members: £55 + VAT
Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Christina Lister | Marketing Consultant | Christina Lister Comms
Christina is a marketing and audience development consultant and facilitator working with heritage and cultural organisations, with 18 years’ experience as a freelancer and in agency and in-house positions.
Her experience spans larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums, SHARE Museums East and the AMA; and independent and smaller organisations including Jane Austen’s House, Stratford Circus Arts Centre, the Museum of Cambridge, American Library, Babylon Arts, Norwich Historic Churches Trust and Ensemble Dance Co.
Speaker image courtesy of Christina Lister