Digital Exclusion and your Audiences
29 June @ 10:00 am – 11:30 am
Live Webinar
This webinar explores how you can engage with digitally excluded audiences.
Due to tightening budgets and increased interest in sustainability, many cultural organisations have moved to a digital-only approach to marketing.
However, this approach doesn’t work for everyone. It’s important to understand the nuances of digital exclusion, so we can target resources and connect with our audiences in ways that work for them.
This session will:
- Explore the meaning of digital exclusion/digital poverty
- Examine the types of audiences that might be excluded and why
- Help you identify your digitally excluded audiences
- Offer ideas for reaching your digitally excluded audiences
- Show you how to measure the impact of your approach and actions
Any prior knowledge/experience needed to benefit from this session?
Some basic marketing knowledge and an understanding of your target audiences.
How do I take part?
We will be using an online training platform called WebEx for this event.
Before booking, please read our online training checklist to ensure you get the most out of this training.
Cost
Members: Free
Non-members: £55 + VAT
Please note: if you are part of a Team membership, please select the ‘Team Member Rate with Training Pass’ when booking.
Interested in becoming a member?
Members can access a great range of benefits, including free webinars.
Membership starts from just £70 + VAT per year or free for 3 months if you are between jobs.
Trainer
Christina Lister | Marketing Consultant | Christina Lister Comms
Christina is a marketing and audience development consultant 20 years’ experience working in agency, in-house and consultancy positions.
Her experience spans larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums, SHARE Museums East and the AMA; and independent and smaller organisations including Jane Austen’s House, Stratford Circus Arts Centre, the Museum of Cambridge, American Library, Babylon Arts, Norwich Historic Churches Trust, and Ensemble Dance Co.
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