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Digital Content

13 March @ 10:00 am - 4:30 pm

— Finding, writing and sharing great digital content

What is it about?

This Masterclass explores the lifecycle of the digital content we all produce.

There is literally only one thing that matters in the world of digital: effective, engaging content.

Everything else — VR, AR, social media, newsletters, websites, mobile, whatever — are just channels for conveying the things you’ve got to say.

During this Masterclass, Mike will walk delegates through the content lifecycle. He will cover:

— how your audiences think about digital
— effective planning
— how to approach content in a way that fits with your organisation and audiences
— how to find, commission and edit content that works for the web
— the tools that will help you organise yourself more effectively
— the various channels that you can use to reach your audiences
— how to use analytics to show off your successes

What will I gain?

— An understanding of how to think about content strategically

— Insight into how to think about ROI

— Ability to measure the success of the material you produce

Who is it for?

Anyone who delivers digital content, that wants to apply a more strategic process to the work they produce.


  • AMA member rate: £175 + VAT
  • Small Organisation Member rate*: £105 + VAT
  • Freelance Member rate**: £126 inc. VAT
  • Non-Member: £250 + VAT

*Small organisations should meet two of the following criteria:

  • A turnover of £632,000 or less
  • £316,000 or less on its balance sheet
  • Ten employees or less

**This applies to freelancers earning less than £25,000 per year.



Mike Ellis | Director | Thirty8 Digital

Mike has been managing and creating digital content and teams for nearly 20 years – beginning his web career in the early days of e-commerce — working for Waterstones Online. He was Head of Web for the National Museum of Science & Industry (Science Museum. National Railway Museum & National Media Museum) for seven years, and worked with government agencies, the higher education sector and museums during a four year stint with not-for-profit IT company Eduserv.

He’s done a lot of work bringing geeks and normal people together: over the past few years he’s founded groups and activities as diverse as BathCamp, Bath Digital Festival, The Big M and Geek Dad Breakfasts, among other things.

In recent years, Mike has been focusing entirely on museums. He authored the widely acclaimed Managing and Growing a Cultural Heritage Web Presence in 2011 and is Associate Tutor on the University of Leicester Digital Heritage MA.

He dabbles with code, too, just to make sure he can still break things. He’s particularly interested in how technology can be made more usable (ultimately, invisible..) to deliver beautiful and compelling content.


13 March
10:00 am - 4:30 pm
Event Category:


NCVO (National Council for Voluntary Organisations)
8 All Saints Street
London, N1 9RL United Kingdom
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