What is it about?
As marketers, you want to engage your audiences with the full range of what your organisation does. In this webinar, you’ll discover the principles behind creating a compelling organisational story. You’ll learn how this can be an essential tool in communicating your mission to your audiences, how this can inspire them to engage with your organisation in a deeper way and thereby improve the effectiveness of your marketing strategy overall.
Discover how to find the best stories to tell and how to communicate them effectively across all your marketing activities. Explore which kinds of stories work best for your audiences and the techniques and approaches to use.
You’ll leave this online workshop feeling more confident and with a greater clarity about how to communicate the full story of what your organisation does.
What will I gain?
— An understanding of how to define your organisation’s story and how to engage your colleagues in the process of creating it
— Examples of how stories help support marketing activity and build new relationships with audiences
— Exercises and resources to take away that will help you find the best ways to present your own organisational story
Who is it for?
This webinar is for marketers working strategically and looking to tell more compelling stories about their work or organisation.
How do I take part?
We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.
- AMA Member rate: FREE
- AMA Team Member rate: FREE
- Non-Member: £55 + VAT
Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.
Ben Payne | Director | B&G Partners LLP
Ben Payne is the Director of B&G LLP which aims to help people and organisations to be more confident, clearer about their purpose and tell a better story about what they do. He co-founded and was the Co-Director of the Ministry of Stories, the writing and mentoring centre for young people and Hoxton Street Monster Supplies, London’s — and quite possibly the world’s — only shop for every imaginable kind of monster. Prior to this he was Associate Director for Birmingham Repertory Theatre and continues to work as a freelance writer, dramaturg and workshop facilitator.
Speaker image courtesy of Ben Payne