Cultural Meeting — Heritage

Keep them coming back: building audience loyalty

With seemingly an infinite amount to see and do, we continually have to show our audiences that we’re worth their time, money and attention – and know how to keep them coming back.

In this session, we’ll be discussing turning first-time visitors into returning ones, what prevents repeat engagement and why our loyal audiences sometimes drift.

Connect with your sector colleagues and share experiences and challenges through a series of breakout rooms and discussions.

Come away with fresh ideas, practical insights and new heritage sector connections.

This online meeting will be hosted by Heritage Cultural Connector Connie Ward-Allen from British Library.

How do I take part?

We will be using an online meeting platform Zoom for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.

Connector meetings are a great place to meet, connect and learn with fellow arts and culture professionals in similar roles. Each session will have lots of time for you to talk to each other building relationships and going beyond business cards.