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Creating Great Content on a Budget

November 3, 2020 @ 10:30 am - 12:30 pm

What is it about?

This webinar will demonstrate that you don’t need a never-ending budget to create great content.

Trainer Jennifer will share her knowledge on how to get the most value for money when creating audio, video, imagery and written content.

Discover the top ten things you should be doing, as well as the ten things you shouldn’t. Learn about optimising your content, creating templates and social listening, as well as how to avoid blowing your budget or reinventing the wheel.

You’ll leave with tips on how to get the best return on investment, how to show there’s value in the content you’re creating and how to pitch for more budget.

What will I gain?

— The dos and don’ts for creating great content on a limited budget

— Knowledge on how to demonstrate value within your organisation

— Practical advice on getting the best return on investment

Who is it for?

This webinar is for those responsible for content strategy, or commissioning and creating content within their organisation.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.


  • AMA Member rate: FREE
  • AMA Team Member rate: FREE
  • Non-Member: £55 + VAT

Please note: if you are part of a group/Team membership, please select the ‘Team Member Rate’ when booking.


Jennifer Staves | Consultant

Jennifer is a digital content strategist specialising in the cultural, charitable and public sectors. She led Wellcome Collection’s online presence, including the website and social media, and introduced an editorially-led strategy that brought increased engagement. As a consultant, she developed a strategy for applying these approaches to other arts and culture organisations and also advised the Geffrye Museum of the Home ahead of its reopening in 2020. She is currently working in the public sector. 

Speaker image courtesy of Jennifer Staves
Thumbnail: Image courtesy of Jewish Museum London — Comic Book Artist in Residence — Paul Shinn


November 3, 2020
10:30 am - 12:30 pm
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