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Creating Engaging Marketing Campaigns

19th November 2019 @ 10:00 am - 4:30 pm

— In a day

What is it about?

Sometimes planning a marketing campaign can be a bewildering prospect. Where do you even start? Where will you find the time? Why not do what you always do?

This clear and practical workshop will help you to plan and deliver your own effective marketing campaign step-by-step. You will learn how to identify target groups and how to create communications that audiences will engage with and respond to — including email, direct mail and digital content. The workshop will also cover how to evaluate the success of your campaign, and help you to better understand what works and what doesn’t.

What will I gain?

— Tools to plan a marketing campaign with audience-focused communications

— An understanding of how to monitor and evaluate your campaigns

— Practical ideas and top tips to put into use

Who is it for?

Marketers who create and implement marketing campaigns.


  • AMA member rate: £99 + VAT
  • Freelancer (member)**: £90 Inc. VAT
  • Small Organisation (member)*: £75 + VAT
  • Non-Member: £125 + VAT

*Small organisations should meet two of the following criteria:

  • A turnover of £632,000 or less
  • £316,000 or less on its balance sheet
  • Ten employees or less

**This applies to freelancers earning less than £25,000 per year.


Ed Newsome | Head of Marketing and Communications | Sherman Theatre

Ed Newsome has been an Arts Marketer for over fifteen years. He has worked in receiving theatres, touring companies and producing houses across the UK.

Ed has a particular interest in audience focussed communications and segmentation. He is a well-respected speaker, trainer and session leader and was a Resident Tutor on UK Theatre’s Essentials of Marketing (formerly Druidstone) course for six consecutive years.


19th November 2019
10:00 am - 4:30 pm
Event Category:


Sherman Theatre
Senghennydd Road, Cathays
Cardiff, CF24 4YE United Kingdom
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